What is social PPC?

What is social PPC?

While many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing.

Content marketing and success

Content marketing and success

When it comes to marketing, there are a wide variety of strategies a business can employ, with one of the most potent being content marketing. This is the act of creating your own branded content and sharing it on different mediums. When this is successful, a business can benefit from an expanded market share and customer base.

Social media visual tools

SocialMedia_April07_BAre you searching for tools that can help you create striking visuals for your social media campaign? Let’s admit it, not everyone is a Photoshop expert, and for many of us, it can be really challenging and perhaps even intimidating to use. Furthermore, the cost of a program or designer may be out of your budget.

The most common mistake on Twitter!

SocialMedia_Feb10_BModern marketing is made up of a number of increasingly complex functions and systems, with one of the most important elements being social media. There are a number of platforms available to businesses and a popular one is microblog Twitter. While Twitter is fairly easy to use, there is actually a really common mistake that many users make which can harm the reach of their posts.

Social media in 2014

SocialMedia_Jan13_BSocial media, while still fairly new, is starting to enter a more mature phase. Most businesses have a presence on one or more social media platforms and are comfortable with at least the basics. As we start 2014 however, social media is growing and businesses will find that they need to be doing more in order to be successful.

Get the most out of LinkedIn

SocialMedia_Dec17_BSocial media brings many different benefits to business users, and one of the most useful is that they provide businesses with a way to connect with their customers on a deeper level. It’s true that Facebook is the most popular network, but LinkedIn is also a valuable platform that can really help users connect with other like-minded people and related businesses.

Are you easy to find on social media?

SocialMedia_Nov18_BThere are many factors that contribute to business success, and one of the more recent ones is a corporate social media identity. Sure, simply having a presence doesn’t mean a business will be successful, but it will go a long way in helping gain valuable and important connections.