To some fans of Apple's products the thought of using anything from Google is simply ludicrous. Why would you use something from a competitor? Well, it could be that the product or app is better than anything else out there. This is true for Google Search, which brings Google's powerful search tools to the iPad and iPhone. The app has recently been updated with a new feature called Google Now. Have you heard of it?
Here's a brief overview of Google Now, and how to install and use it.
Ok, so, what exactly is Google Now? Google Now is best thought of as Google's answer to Apple's Siri. It's an app that functions like a personal assistant and has become a large component of Google's Search for mobile app. The idea of Now is that you can use natural language to search for answers to questions, find recommendations or even perform actions like creating a calendar entry, or writing an email.
Google Now also passively delivers information that it thinks is useful to you. While creepy at first, especially when you see how accurate predictions can be, it is actually a really cool tool. What's interesting about Google Now is that relevant information is displayed below search results in what are called 'cards'. The cards shown will depend on your location, recent searches, calendar and even method of transport.
Probably the best way to explain Google Now is through an example:
Say you have a meeting with a potential supplier at a coffee shop across town tomorrow. You pull up the Google Search app on your iPad, tap the microphone button and ask Google, "What's the coffee shop on 5th Avenue?". Google searches for the coffee shop and comes back with three search results including the shop you are looking for. You then enter the name and address in your Google Calendar, along with the date and time.
The next day, you look at the Google Search app again because you've forgotten the exact address. Just below the Search bar you will see that new cards have popped up. The first is a reminder of the scheduled event, along with the contact information of the person you are meeting. Just below that is a map on how to get to the coffee shop, along with driving directions.
When you get in the car, you notice that traffic seems a little heavier than usual, so you pull up Google Search and the card has been updated with a map showing current traffic along with what Google thinks will be the fastest route, without you having to ask.
This app works surprisingly well, and many users have noted that both search results and the cards are accurate. Where Google Now really shines is when you are traveling. If you go to another country, cards will pop up with the exchange rate, translator, local map with landmarks, time back home and even flight information (assuming the reservation has been sent to your Gmail account).
How to install and use If this app sounds interesting, all you have to do to get it is download Google Search app from the Apple App Store, install it, open it and sign in using your Google account. Cards will start to popup after a couple of days. You can tweak what cards appear by using the search feature, or through the app's settings.
While this is a Google product, it can be useful for your Apple device, especially if you have a Google account. If you would like to learn more about this app or how the iPad can make your business easier, contact us today to see how we can help.


Cyber crime has been around since the very early days of the Internet and has it has become an increasingly serious problem as the number of Internet users has increased. This trend is likely to continue, and you can be guaranteed that you'll continue to see news about websites being hacked and valuable information exposed. One of the latest sites to be hacked is LivingSocial.
Take a moment and think about your business and if you are prepared for a disaster. If you are like most business owners or managers you have some form of backup and maybe even a basic disaster recovery plan. While this is a start, recent big disasters around the world have proven that a simple backup is not enough. If you feel that your business is under prepared, there are steps you can take to fix that.
An interesting tech trend of the past couple of years is the increasingly diverse services offered by large companies. Take Microsoft for instance: You have email, Office, cloud storage, Xbox, Windows Phone, etc. These services are about as different as they come, but are all linked by your Microsoft Account. But having all of your eggs in one basket could pose a security threat, especially if your account has a weak password. This is why Microsoft recently introduced a two-step verification to make it harder for hackers to gain access to your Account.
Tech is always changing and evolving; devices seen as futuristic only a few years ago are now mainstream and in everyday use. And one of the more outlandish tech devices of the past year has been Google's augmented reality project Google Glass. This device has had some impressive media coverage, with many wondering how exactly it will work. Now that the first, limited edition has been released, we can finally answer that question...kind of.
Marketing is an integral element of any business strategy, and social media is largely seen to now be a large part of any company's marketing initiative. If leveraged correctly, various social media platforms could give your company a marketing boost that few other campaign types could. But, did you know that social media could also help other business functions or departments?
Chances are high that you already take great steps to ensure that your network and systems are secure from threats. But, do you take the same steps to ensure that your accounts like email, social media, bank, etc. are also secure? The weakest link of these accounts is the password, and that's exactly where most hackers strike. Is your password secure?
The Internet has forever changed our lives, and now we expect things to be instant, including our communication. Email has played a large part in developing these expectations, and has for the most part proven to be an immensely useful tool. Sometimes, a little too useful. It's not uncommon to hear business owners gripe about email overload. If this sounds like you, don't worry as there are things you can do.
One of the more common business buzzwords of the past decade is CSR (Corporate Social Responsibility). Companies of all sizes have been taking steps to do their part, often by implementing an environmentally friendly initiative like recycling. While it certainly is a good idea to try and save the environment, many business owners have no idea where to start, or how to do more. Technology, more specifically mobile phone apps, may be able to help.
Social media is here to stay, as it's hard not to hear people talk about it these days. It really has become an integral part of our daily lives, and of business as well. You can bet that if a potential customer is looking at your company, they will check for a social media presence. The first platform they will look at is Facebook. If your company has a Facebook page, do you know how to get the most out of it?

